Published On: Sat, May 8th, 2010

Sungard’s Hong Kong City Day Was A Great Success

Franck Peltier CEO Asia Region SunGard Global TradingSungard held its first City Day in Hong Kong this past week in what was a truly successful event. This oversubscribed expo featured many of the leading minds in Asia’s electronic trading industry and culminated in a party that rivaled even the Fix Protocol Christmas bash held every year also in Hong Kong.

The success of the event was based on several factors one of which was GL Trade. “We wanted to replicate the GL Net Forum” said Franck Peltier, CEO Asia Region SunGard Global Trading. Sungard bought GL Trade 18 months ago. He continued “we had requests from our customers to showcase their services to the community here in Asia instead of Europe or the UK”. And indeed many regional firms were in attendance not commonly represented at other trade shows. On the brokerage side there was NH Investment & Securities, a small but aggressive Korean firm. PT Bahana Securities from Jakarta and OCBC Securities a Singapore-based firm well represented with Managing Director Hui Yew Ping in attendance. From the Mainland GF Futures and Haitong Securities rounded out the zone. There was also an equally diverse turnout from the buy-side as well.

In 2010, Sungard has identified three universal business challenges customers were facing: delivering transparency to internal and external stakeholders, increasing efficiency for cost management and leveraging networks for growth or “TEN – Transparency, Efficiency and Networks” as they call it. Over the course of the event eight breakout sessions ran concurrently with this prevailing theme across the scope of their vast financial services portfolio.

While it would have been great to see all the sessions I focused on “Trading & Connectivity” and “Market Data and Post Trade Management”. Tabb Group’s Adam Sussman came in from New York to moderate a few panels and Ron Gould, CEO of Chi-X spun some words of wisdom on the darkpool space which is finally proving to be a legitimate service to the buy-side here in Asia. An interesting dialogue was held on the challenges in the post trade for bi-lateral vs. centrally cleared OTC products. Albert Helmig, HKMEx President and Robb Arnulphy from Noble Group, among others, rounded out that discussion.

While I expected a more direct sale approach to the conference it was more akin to a community interaction sharing common goals, objectives, challenges and pitfalls than a product showcase. Sungard’s City Day in Hong Kong has set the bar high and I am sure in the years to come will usurp their event held in London.

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