Published On: Mon, Jul 19th, 2010

SunGard City Day Singapore Highlights

Sungard City Day Singapore SunGard held its City Day at the Grand Hyatt in Singapore July 14 marking its 3rd Asia country of 7 this year. The half day event saw over 250 delegates from all walks of the financial services industry in attendance. Transparency, Efficiency and Networks or “TEN” was the driving theme of the conference with much of the conversation centered around these topics. In fact, I had the opportunity to panel a discussion on Post Trade Processes of the futures industry in Asia which is more than ever demanding transparency, seeking efficiency through Straight Through Processing (STP) and expanding networks in the multi-asset, multi-country zone that is Asia.

The goal of SunGard City Day is “to give something back to our customers” said Richard Zhu, Executive Vice President of SunGard. He continued “to bring customers together to share success stories, share ideas and see what other people are doing to run their business” was also an important objective. And certainly many stories were shared and examined throughout the afternoon. A gentleman from ABN Amro (Formally Fortis) quipped that “I didn’t know we could connect there” when talking about access into Indonesia and Thailand.

With costs probably at the top of the list in most industries let alone ours there was much buzz around the MarketMap solution that can save thousands of dollars on market data fees that are exacted from the Big Two in the industry. MarketMap is Sungard’s data terminal that offers real-time price information, news and analysis at a fraction of the cost of the competitor.

After the key note by Selena Ling, Head of Treasury Research & Strategy, OCBC Bank and an address from Michael Araneta, Associate Director, Consulting and Research, IDC Financial Insights Asia/Pacific the event broke in to 5 sessions – Global Trading, Best Practices in Treasury & Risk Management, Energy & Commodities Markets, Alternative Investments and Regulatory Risk & Compliance culminating in the invaluable cocktail and networking reception.

Despite this being a vendor sponsored event it didn’t feel like a sales presentation or an overdose of marketing but was closer to a financial industry forum of people with similar challenges and objectives in uncertain but exciting times in Asia.

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