Published On: Tue, Jan 18th, 2011

Orange Business Services Trading Solutions Expands Trading Communications Platform Open Trade in Asia

Orange Business Services – Trading Solutions, the leader in voice and electronic trading infrastructure and services for the trading communities, announced January 18 the launch of Open Trade, the first innovative trading communications platform in Singapore and Hong Kong. Developed as a personal trading assistant, Open Trade is a revolutionary, innovative, touch screen multimedia, communications system available in multiple languages including Mandarin Chinese. This next generation platform is a smart turret seamlessly integrating voice, video, email, instant messaging and web-based applications into one communication device.

The launch of Open Trade in these regions coincides with the recent appointment of David Guerineau to the role of vice president for Asia Pacific. Guerineau who currently heads up Orange Business Services – Trading Solutions’ South East Asia, Australia and New Zealand business will now have responsibility for the entire Asia Pacific region. He has been with the company for nine years holding various roles in France and Asia including international network operations manager. Prior to this he was a telecom market analyst at 7C Limited. David replaces Henri Vautheny who will move back to Paris and take on the role of senior VP of global sales, in charge of strategic accounts, channel partners and central sales support. Henri will report directly to Lionel Grosclaude, CEO of Orange Business Services – Trading Solutions.

Open Trade’s intuitive and flexible approach to unified communications brings together the essential tools a trader needs for speedy transactions in one compact terminal saving valuable desk space for the trader. It provides reliable, secure and fast contact management, and intelligent presence management, showing if contacts are available and the best channels to reach them and is simple to use, manage and easy to deploy. Open Trade supports Session Initiation Protocol (SIP) telephony which connects people in real time whether they are using voice, video or instant messaging.

With successful launches in Europe, North America and Japan Open Trade’s all in one software supports Advanced Call Processing and call control interoperability with next generation third party communication tools. It also allows integration with CRM and other business applications as well as with most cloud computing strategies. The advanced functionality of Open Trade has been well received by customers.

Axel Pierron, SVP at Celent said “The financial trading market is changing. Today’s industry requires faster, secure and intelligent platforms that are not only rich in functionality but also tough enough to tackle the busiest of trading rooms. Communicating rapidly and accurately is essential to compete effectively and Open Trade brings together all the crucial information and capabilities necessary, putting the trader in control. It is an innovative solution that meets the needs of the evolving trading environment”.

The personal trading assistant can be configured to the needs of the individual and provides users with a professional dashboard offering a complete view of all contacts at a glance. The touch screen interface and hot buttons offer access to unlimited active, corporate and personal directories as well as transfer and conference capabilities, putting the trader in complete control. Users can host up to 30 simultaneous conversations and conference calls.

“The trading market is entering a new era where intelligent, intuitive integrated systems that ensure speed and security is vital,” says Lionel Grosclaude, CEO of Orange Business Services – Trading Solutions. “As part of our worldwide strategy, we are at the forefront of delivering the tools that the industry needs to meet today’s challenges and are proud to present Open Trade – a compact multimedia communications solution that helps traders to gain a competitive advantage in the market.”

David Guerineau, head of APAC at Orange Business Services – Trading Solutions adds: “With Open Trade, users spend less time managing contacts and more time connecting with customers and generating new business. Supporting a global SIP network enables the platform to pave the way to a new trading environment where users are at the centre of communications, not the machine. Open Trade is a cloud-ready, multimedia communications hub which builds upon the reliability of our other systems, offering greater software flexibility and meeting green standards.”

Open Trade is equipped with the latest acoustic technology providing wide band audio even in the noisiest of trading environments. Two versions of the terminal are available including Open Trade Evolution, a double screen system and a single screen model, Open Trade Compact. Language choices include Japanese, Chinese, English, French, German, and Spanish. Open Trade’s design means that back office equipment such as servers do not need to be stored on-site and instead can be hosted in cheaper locations outside city centres.

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