Published On: Fri, Apr 8th, 2011

Launch Event on ASEAN Brand Identity, ASEAN Exchanges’ Website, and ASEAN Stars

A collaboration of seven stock exchanges in ASEAN was formalised April 8 with the launch of ASEAN Brand Identity, ASEAN Exchanges website and ASEAN Stars, as part of the collaboration of ASEAN Exchanges – a catalyst to promote the growth of the ASEAN capital market with the intent of bringing more ASEAN investment opportunities to more people. The ASEAN Exchanges collaboration members are Bursa Malaysia, Hanoi Stock Exchange, Hochiminh Stock Exchange, Indonesia Stock Exchange, The Philippine Stock Exchange Inc., Singapore Exchange and The Stock Exchange of Thailand.

ASEAN Brand Identity was approved by the ASEAN CEOs on October 10, 2010. It encompasses a logo that represents the spirit of cooperation between South East Asia Nations, based on a common element among these nations – the colors of each nation’s flags.

Launched April 8 was the ASEAN Exchanges website ( that will feature the ASEAN Stars and other ASEAN centric products and initiatives giving investors an integrated single-window view into the ASEAN capital market; a market that has a combined market capitalisation of approximately USD1.8 trillion and participation of more than 3,000 companies. Some of these companies are the largest and most dynamic companies in the world including leaders in finance and banking, telecommunications, commodities, automotive manufacturing and other industrial sectors.

ASEAN Stars are made up of a selection of the 30 (thirty) most exciting stocks from each exchange ranked in terms of market capitalisation and liquidity. These 2 (two) initiatives are expected to serve as a tool for the promotion of ASEAN investment opportunities.

Guided by the AEC blueprint, the collaboration of ASEAN Exchanges will jointly promote the development of ASEAN as an asset class through a collaborative framework with the intent of increasing liquidity to member exchanges. This will be achieved through a focused strategy that includes driving cross border collaboration streamlining access to ASEAN, creating ASEAN centric products and implementing targeted promotional initiatives.

This launch event was announced at the 15th ASEAN Finance Ministers’ Meeting in Bali, Indonesia and was attended by ASEAN Finance Ministers and ASEAN Exchanges.

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