Published On: Fri, Dec 11th, 2009

Have You Ever Heard of MarketMap?

Paul McCartan in the Hong Kong office of Sungard recently invited me in to take a look at MarketMap. I had no idea what MarketMap was but the time I spent reviewing it with him was an hour well spent.

Quite simply, MarketMap is an ASP-based market data and information terminal. We are all aware of the big two in the market data terminal space but what sets MarketMap apart from these 2 giants?

First of all price. I was surprised at the low cost of entry to have this screen on my desk. They offer streaming market data from over 160 exchanges and OTC sources, news and analysis from many of the mainstream providers and a rich and robust charting suite among many other useful tools.

You can also have multiple market views and workspaces which is common in most front office applications but the interesting part is that the data isn’t updating in the hidden workspaces. This means an additional savings on bandwidth consumption from unnecessary and wasted market data.

A single license also includes MarketMap on your home PC and laptop at no extra charge. The Workspace you meticulously create in the office can in fact be saved to download to your laptop or home PC.

On value for money alone this product differentiates. Of course there’s more. It comes with an API called InfoLink and a software toolkit to allow integration of the data into your in-house applications. You can also distribute your own data internally or externally. There are many more features inside MarketMap and some of them include portfolio management tools, research tools, pricing & calculation tools, corporate actions and the creation of peer groupings by sector or region for example.

Something else that comes with MarketMap absolutely free is called the Subscriber Management and Reporting Terminal or SMART. Its a live time centrally managed subscription monitor empowering you to quickly control what data your users are able to see. It offers statistics and usage reports to drill down and identify users who may not be using certain markets permissioned to them allowing you efficiently manage your market data costs.

MarketMap doesn’t come with a chat feature or an order management system but given the caveats of price point and real time usage reporting MarketMap should seriously be investigated on these merits alone.

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