Equinix Launches Marketplace
Equinix, Inc., a provider of global data center services, introduced October 4 the Equinix Marketplace™, a new service that makes it possible for any company with a presence in any Equinix International Business Exchange (IBX®) data center to quickly find and directly connect to a global value-chain of more than 4,000 potential partners, customers and suppliers of digital services. With the Equinix Marketplace, companies can more effectively reach new customers, offer new services, and connect to members of their digital supply chain to improve application performance, reduce cost and generate revenue.
By creating a custom profile and storefront in the Equinix Marketplace, sellers of services, ranging from network connectivity to private clouds to alternative trading systems, can drive sales by promoting their services to other participants—thousands of potential customers or partners that are a simple cross-connect away in Equinix data centers. Today, the vibrant vertical ecosystems inside Equinix data centers include companies such as Bloomberg, Verizon, Syniverse, GoGrid, Abovenet, and more. These companies are already connecting and doing business with customers and partners that are also inside Equinix, and now the Equinix Marketplace makes it even easier to do so.
“For many companies and industries, data centers are not just warehouses for storing large amounts of information—they have become high performance business-exchanges where organizations connect with their ecosystem of partners, suppliers and customers in the digital supply chain,” said Jarrett Appleby, chief marketing officer for Equinix. “Platform Equinix has long provided the foundation for vertical market communities to connect and interact. In 2010 interconnections among our customers grew 27 percent, demonstrating the importance of locating internet infrastructure in close proximity to your key ecosystem members. Now the Marketplace makes it even easier for our customers to connect and do business with one another.”
Platform Equinix is home to ecosystems containing thousands of digital-driven enterprises including more than 700 cloud and IT service providers, 675 high-performance backbone and mobile networks, 450 online media, content and advertising destinations, and 600 electronic trading and financial market participants.
“AboveNet is excited about the opportunity to participate in the Equinix Marketplace. The Equinix Marketplace provides AboveNet an additional marketing channel to reach prospective customers to deliver our low latency High Bandwidth Connectivity solutions to Equinix facilities,” said Nick Ridolfi, senior vice president of sales for AboveNet.
Buyers, on the other hand, can quickly locate the right services in the right data center locations from the suppliers now available in the Equinix Marketplace. This reduces the time-to-market to integrate with new partners and deploy new services, to reduce costs and improve the performance and efficiency of their digital supply chain.