Published On: Wed, Jul 6th, 2011

Citi targets Wholesale Services Electronic Trading market in Asia with the appointment of Kevin Rideout

Citi has appointed Kevin Rideout to lead its Wholesale Services in Asia. The new position underlines Citi’s plans to build further on its Electronic Trading growth across the region by providing Wholesale clients with the market leading service in Asia. The new offering will leverage the bank’s global trading capabilities along with its market leading clearing and custody services to Wholesale clients in the region.

Wholesale clients include banks, brokers and other financial services companies.

Citi has had excellent success with this product offering in Europe and the launching of the service in Asia underlines the bank’s commitment to its clients in the region. Rideout started his new role in June and is based in Hong Kong, reporting to Ian Smith, Head of Electronic Execution Services for Asia Pacific and Jack Vensel, Global Head of Wholesale Execution Services based in London.

“The Wholesale market is a key area of focus for Citi with clients demanding quicker and more efficient Electronic trading services. Citi’s key advantage is our ability to offer clients seamless execution from trade, clearing, settlement and custody on a global basis from one single connection, dramatically lowering the cost of trade and improving operational efficiency. Citi brands this solution “E2C” – Execution to custody. I am delighted to welcome Kevin back to Asia where his excellent client relationships and leadership will help drive strong growth across this business for Citi in the region” said Ian Smith.

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